Frequently Asked Questions


It’s only by asking questions that we learn how much more there is to know.

Feel free to ask us any questions you have about why our products are healthier for you - your hair will thank you for it.

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what do you mean by organic?

Organic – It is important to understand that the term “organic” can have different definitions depending on the context it's used in. An “organic tomato” is grown with no chemicals and can be certified as “organically grown”. However, there are no such designations for organic hair colour (yet). That being said, our colour range and home hair care products contain certified organic ingredients.

Peroxide – All permanent hair colours contain an oxidative pigment, which means that they have to come into contact with oxygen in order to materialize. Peroxide is simply H2O2, which is water H2O with an additional oxygen molecule that can be split off easily to activate the pigments. Our peroxide is pharmaceutical-grade, which means it is the same peroxide found in eye drops and therefore gentler than industrial- grade peroxide.

what do the acronyms stand for?

Paraphenylenediamine (PPD) is a chemical added to the pigment in permanent hair dye. Severe allergies to PPD can result . In conventional chemical colours where ammonia is present, the ammonia breaks down the natural pigment of the hair when mixed with peroxide and requires high levels of PPD – an ammonia free product requires far less pigment to achieve the same result. Our colour range contains vegetable pigments and no PPD.

Ammonia is a colourless gas used in many commercial cleaning products, hair dyes and permanent wave solutions. Although in wide use, ammonia is both caustic and hazardous with long term health effects.. We are so happy to be using an ammonia free colour!

Parabens are effective preservatives be found in many shampoos, commercial moisturizers, spray tanning solution, makeup and toothpaste. They are also used as food additives. They are becoming increasingly controversial, however, because they have been found in extremely low concentrations in breast cancer tumors. None of our products contain parabens.